The Broad museum in Los Angeles, a private museum of contemporary art will open on September 20. The $140 million, three-story building will be home to some 2,000 works owned by Eli and Edythe Broad.
“For nearly 50 years, he and his wife have been among the country’s most assiduous contemporary collectors. They began picking up work by hot young artists — Jean-Michel Basquiat, Cindy Sherman — in Manhattan in the early 1980s, later filling in historical blanks and doing some buying in their own California backyard.”
The article goes on to say ;
“Andy Warhol, whose Campbell’s Soup Can pictures Ms. Broad first saw (but didn’t buy) as early as the 1960s, has a small gallery of his own; Roy Lichtenstein has a larger one. He is a Broad favorite; they own 34 pieces (there are 10 here), as is his successor in formally polished Pop, Jeff Koons, of whose works the Broads have the greatest number in private hands.”