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Tom Sachs

Tom Sachs

At first glance, Tom Sachs’ exhibitions look like a whirlwind combination of art and photography. Cameras being a recurrent theme in Sachs’ work, a distinct perspective on the world appears to be what Sachs sees. He is obsessed with the consumerist nature of our society, constantly grappling with ways to manifest them in unexpected ways. A naive Hello Kitty donning Nike apparel is only the beginning of how deep into the subliminal psyche Sachs is willing to go. The essence of his art is taking simple objects and themes in our lives that are corrupted or enhanced by the inevitability of the brand name. Taking the normal and making it abnormal has always been part of the art world, but this pop icon is taking that concept  and magnified it to the nth degree. Who else would construct something as harrowing as a Guillotine and brand it with a Chanel logo? This sensibility of contrast in Sachs’ work is his artistic trademark.