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Viktor & Rolf

Viktor & Rolf

Viktor & Rolf is a Dutch luxury brand created in 1993 by Viktor Horsting and Rolf Snoeren. They are known for their counter-intuitive, no-holds-barred, avant-garde approach to fashion. Even after achieving international recognition, they have consistently refused to move their headquarters to one of the more established European fashion meccas like Paris or Milan (they are based at home in the Netherlands.)  They are mostly revered for their atypical fashion shows – some of which feature elaborate video installments and performances by other like-minded  aesthetes like Tilda Swinton and Rufus Wainwright. It’s amazing how two individual and exemplary fashion minds operate with so much synergy – they even look alike, but therein lies the genius of their collaborative cohesion.